PRE-REGISTRATION - house-list launch
Cold-ish outreach to the ~4k emailable HubSpot house list and the behavioural branches off it. Every sequence in this group stops the moment the person registers.
conference-launch
Enrolled Cron launch ramp enrols from the HubSpot house list, warmest first, 8am-7pm Melbourne, up to 500/day.
Stops All pre-reg sequences stop on registration (Humanitix paid order).
| Immediately after enrolment | Accelerate: one day to close your partnership revenue gap One day. The region’s partnership benchmarks. The operators who built them. |
| Fixed date - 2026-08-26T09:00:00+10:00 (skipped if already past) | Early bird pricing for Accelerate is closing soon The $100 saving is about to end. |
launch-open-follow
Enrolled Resend webhook: launch email OPENED but not clicked.
Stops Stops if the person later clicks (upgrades to launch-click-follow), or on registration.
| 2 days after enrolment | The benchmark session, in 90 seconds Why the first 45 minutes of Accelerate are the point. |
launch-click-follow
Enrolled Resend webhook: launch email link CLICKED but no registration yet.
Stops Stops on registration.
| 1 day after enrolment | Questions people ask before registering Who it is for, transfers, teams. |
accelerate-updates
Enrolled Enrolled on first engagement (open or click) with the launch email. Fortnightly, calendar-anchored; late joiners catch the next future update.
Stops Stops on registration.
| Fixed date - 2026-08-24T09:00:00+10:00 (skipped if already past) | Accelerate update: roundtables taking shape The fortnightly two-minute briefing. |
| Fixed date - 2026-09-07T09:00:00+10:00 (skipped if already past) | Accelerate update: who is in the room The fortnightly two-minute briefing. |
| Fixed date - 2026-09-21T09:00:00+10:00 (skipped if already past) | Accelerate update: standard rate, five weeks out The fortnightly two-minute briefing. |
| Fixed date - 2026-10-05T09:00:00+11:00 (skipped if already past) | Accelerate update: the final month The fortnightly two-minute briefing. |
REGISTRATION CONFIRMATION - new, immediate
Sent the instant someone registers. Which variant depends on whether they have already completed the Revenue Gap Calculator. Positioning: a paid ticket books a seat, but a place is only "confirmed" once the Rev Gap is in.
reg-confirm-pending
Enrolled Registration (Humanitix paid order) when the Revenue Gap is NOT yet complete.
Stops n/a - single send. The revgap-chase sequence then carries the follow-up.
| Immediately at registration (Rev Gap not complete) | You have registered for Accelerate. One step to confirm your place. Registration received. Your place is confirmed once your Revenue Gap is in. |
reg-confirm-done
Enrolled Registration when the Rev Gap is ALREADY complete, and fired again by the gateway the moment the calculator is completed.
Stops n/a - single send.
| Immediately at registration / on Rev Gap completion | Your place at Accelerate is confirmed Both steps done. Your number is in the opening benchmark. |
REGISTERED ATTENDEES - post-registration
Everyone who has paid. Runs alongside the confirmation above.
revgap-chase
Enrolled Registration (Humanitix paid order), for anyone who has not completed the Revenue Gap Calculator.
Stops Gateway stops it the moment the Rev Gap is completed.
| 1 day after enrolment | Your Accelerate seat is confirmed. One step left. Five minutes, and your numbers are in the opening session. |
| 3 days after previous step | The number Bryan opens the summit with The room benchmarks itself. Yours is still blank. |
| 7 days after previous step | Last call for the benchmark set Registration unaffected; the benchmark closes soon. |
conference-comms
Enrolled Registration. Calendar-anchored logistics as the event approaches.
Stops No stop - fixed dates for all registrants.
| Fixed date - 2026-10-21T09:00:00+11:00 | Accelerate, one week out: everything you need Doors 8:30, Marvel Stadium, and one thing to bring. |
| Fixed date - 2026-10-27T15:00:00+11:00 | Tomorrow: doors 8:30am, Marvel Stadium See you in the room. |
post-reg-nurture
Enrolled Post-registration nurture toward a conversation with Bryan (Maturity, Readiness, then a call).
Stops No stop - delay-based.
| 5 days after enrolment | Where does your partner motion actually stand? The gap is one number; the diagnosis takes two more tools. |
| 12 days after previous step | What the top quartile does differently Three patterns, none of them headcount. |
| 19 days after previous step | Fifteen minutes with Bryan before the summit? Bring your numbers; leave with a plan for the day. |
TEST - plumbing only
End-to-end send test. Allowlisted addresses only.
engine-test
Enrolled Manual: owner-only /e/admin/enroll (admin app test button).
Stops Completes after step 2.
| Immediately after enrolment | Growth engine test: step 1 Plumbing check. |
| 20 minutes after previous step | Growth engine test: step 2 Sequence advancement. |