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Before the summit |
Before the summit
What the top quartile does differently
Across the programs we measure, the top quartile shares three habits:
1 |
They report revenue, not activity
Partner-sourced and partner-influenced dollars, never partner counts and MOUs.
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2 |
They design before they staff
Overlap mapping, co-sell process and executive sponsorship exist before the hire.
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3 |
One executive owns the number
Partner revenue never floats between sales and marketing unowned.
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None of those require budget. All of them require deciding to run partnerships as a measured channel. That is the thread Accelerate pulls all day.