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outreach-ceo - step

Subject The growth lever most boards under-fund
Preview Go-to-market changed. Partnerships now lead it.
Timing Manual / ABM outreach to CEOs
HockeyStick Accelerate 2026
Accelerate at Marvel Stadium

Sarah, the companies built for the next phase of go-to-market source around 30% of revenue through partners. Most APAC programs sit at a fraction of that, and it rarely reaches the board as a growth question. It should.

On 28 October we are putting 200 partnership operators and the executives who fund them in one room at Marvel Stadium for Accelerate. The morning opens with the region’s measured benchmark data, so where Northbeam’s biggest untapped growth lever actually sits stops being a guess.

For a CEO it is the fastest read you will get on where partnerships belong in the growth plan, straight from founders and operators who have already built it.

See the agenda and register →

See you in the room,
Bryan Williams
Founder, HockeyStick Advisory