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Accelerate 2026 |
Sarah, top-quartile B2B SaaS sources around 30% of revenue through partners, sourced and influenced. Most programs sit well under that, and it is structural, not effort. If your number gap has you buying more paid pipeline, there is a partner-shaped answer you are not forecasting.
Accelerate (Marvel Stadium, 28 October) is built for exactly this. The morning benchmarks the room; the afternoon is working roundtables where CROs and operators from Asana, HubSpot and Shopify take apart the co-sell and partner-sourced motions that actually move quota.
For a CRO it is the practical playbook for turning partnerships into forecastable pipeline, and aligning your sellers and partner team around one number.
See you in the room,
Bryan Williams
Founder, HockeyStick Advisory