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outreach-cfo - step

Subject The cheapest revenue line on Northbeam’s P&L
Preview Partner-sourced revenue, when it's measured.
Timing Manual / ABM outreach to CFOs
HockeyStick Accelerate 2026
Accelerate at Marvel Stadium

Sarah, when partnerships is measured, it runs at a fraction of blended paid CAC with payback inside a quarter. When it is not, it is the first budget line cut. Most finance teams treat it as unmeasurable, so it stays that way.

Accelerate (Marvel Stadium, 28 October) opens with the region’s benchmark data, which puts a dollar figure on the revenue Northbeam is leaving on the table against the top quartile’s ~30% partner-sourced share. Not a pitch, a number you can take into planning.

For a CFO it reframes partnerships from a cost centre you cannot model into the most capital-efficient revenue channel you have. Come for the maths; the day shows how the efficient programs are built.

See the numbers and register →

See you in the room,
Bryan Williams
Founder, HockeyStick Advisory